Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging

Mulligan C, Potvin Kent M, Vergeer L, Christoforou AK, L’Abbé MR. Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging. Int J Environ Res Public Health. 2021 Apr 29;18(9):4769. doi: 10.3390/ijerph18094769. PMID: 33947116. View Online.