Consumer attitudes and understanding of cholesterol-lowering claims on food: Randomized mock-package experiments with plant sterol and oat fibre claims

Wong CL, Mendoza J, Henson SJ, Qi Y, Lou W, L’Abbé MR. Consumer attitudes and understanding of cholesterol-lowering claims on food: Randomized mock-package experiments with plant sterol and oat fibre claims.  Eur J Clin Nutr 2014; 68(8):946-52. View Online. View PDF.